Seeing reality clearly and truthfully is fundamental to our capacity to do anything. By monetizing and commodifying attention, we’ve sold away our ability to see problems and enact collective solutions. This isn’t new. Almost any time we allow the life support systems of our planet or society to be commodified, it drives other breakdowns. When you commodify politics with AI-optimized microtargeted ads, you remove integrity from politics. When you commodify food, you lose touch with the life cycle that makes agriculture sustainable. When you commodify education into digital feeds of content, you lose the interrelatedness of human development, trust, care, and teacherly authority. When you commodify love by turning people into playing cards on Tinder, you sever the complex dance involved in forging new relationships. And when you commodify communication into chunks of posts and comment threads on Facebook, you remove context, nuance, and respect. In all these cases, extractive systems slowly erode the foundations of a healthy society and a healthy planet.
Shifting systems to protect attention
E.O. Wilson, the famed biologist, proposed that humans should run only half the Earth, and that the rest should be left alone. Imagine something similar for the attention economy. We can and should say that we want to protect human attention, even if that sacrifices a portion of the profits of Apple, Google, Facebook, and other large technology corporations.
Ad blockers on digital devices are an interesting example of what could become a structural shift in the