Royal Oak-based WaitTime signs deal with Cisco as entertainment venues eye reopening – Crain’s Detroit Business

Royal Oak-based WaitTime is expanding its business with Cisco as the global IT giant gears up to help sports arenas and entertainment venues reopen to the public amid the pandemic.

Cisco has formalized ties with the tech business by bringing WaitTime’s crowd control technology into its portfolio of business solutions and making it a “Cisco Validated Design,” the companies announced Wednesday.

The deal makes Cisco a reseller of the technology, which was developed in 2014 as a way to skip the beer line at stadiums but has taken on new meaning — and value — because of the pandemic, said Zachary Klima, CEO and owner of WaitTime and a 2016 Crain’s 40 under 40 honoree.

“We’re now their go-to crowd management solution across all their industries,” Klima told Crain’s. “Now that COVID hit, our solution is very well suited because of our crowd intelligence technology.”

Cisco did not buy WaitTime, but the deal brings it snugly under the tech giant’s wing and indicates a potential acquisition down the line.

Financial terms of the deal were not disclosed. Klima said as part of the agreement, Cisco takes a cut of sales of the WaitTime technology.

“Teaming up with WaitTime to help our sports and entertainment venue customers re-open their doors safely, is just one of the many exciting things we can accomplish together,” Bryan Bedford, head of sports partner